Conference-wideConfirmed
$20M
per year · multiyear
Monster EnergyonBig 12
Every sponsor patch on a college football uniform in 2026, the brand behind it, what it cost and what nobody can tell you yet: what it delivered.
Year one of a market with no price history. We built the index because the data did not exist in one place. It is free, and it updates as deals are announced.
Free, permanent access. We will send you an alert when a new patch deal is announced.
Every sponsor patch on a 2026 college football uniform, the brand behind it and what it cost where that is public. 18 of 50 deals have a published figure. Every row links to its source.
Sort any column. The delivered value column is what Zoomph measures and what no public source reports.
Values are as publicly reported through September 11, 2026. Rows marked reported have not been confirmed by the school. † marks an annual figure we calculated by dividing a reported total by its term — 11 of the 18 published figures are arithmetic rather than a number anyone announced. The arrow beside each brand opens the source that deal was taken from.
The three largest disclosed patch deals of the 2026 season. Every figure here is what was paid. None of them is what it returned.
The eighteen deals with a public annual figure, to scale. This is the entire basis on which every other brand priced its own deal.
Linear scale. The smallest deals are almost invisible next to the largest, which is the shape of a market with no benchmark. 32 of the 50 deals publish no figure at all and are not shown here.
How many brands bought into the same idea.
18 of 50 deals are financial services brands — more than double the next category.
Signed deals by conference.
Counts include the Big 12 conference-wide Monster Energy patch, which every Big 12 jersey carries in addition to any school deal.
FBS football programs with no announced patch sponsor. Every name here is inventory that has not been sold.
Clemson, Duke, Miami (FL), NC State, North Carolina, SMU, Stanford, Syracuse, Virginia, Virginia Tech, Wake Forest
Indiana, Iowa, Maryland, Michigan, Minnesota, Nebraska, Northwestern, Oregon, Penn State, Purdue, Rutgers, UCLA, USC, Washington
Arizona, Arizona State, Baylor, Colorado, Houston, Iowa State, TCU, Texas Tech, UCF (Monster Energy conference patch only)
Alabama, Auburn, Florida, Georgia, Mississippi State, Oklahoma, Ole Miss, South Carolina, Texas, Texas A&M
Charlotte, East Carolina, Florida Atlantic, North Texas, Rice, Tulane, Tulsa, UAB
Delaware, FIU, Jacksonville State, Kennesaw State, Middle Tennessee, Missouri State, Western Kentucky
All 12 remaining MAC football members
Nevada, New Mexico, San Jose State
Boise State, Colorado State, Oregon State, Utah State
App State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, James Madison, Louisiana, Louisiana Tech, Old Dominion, South Alabama, Southern Miss
UConn
Zoomph measures what a patch actually delivered across broadcast, streaming and social, and returns it as a dollar value. Pick your row, tell us where the patch sits, and we will run the first read against live season data.